plush london is an independent record label, creative agency, and curation platform focusing on emerging talent within international underground scenes.
founded in january 2025 by artist manager summer frost (@frostluvv), the project originally launched as slushpuppierecords before evolving into its current form.

we build real spaces for underground music. in may 2025, we threw our debut party, ‘projectXplush’ – a massive night that set the standard for everything we’ve done since.

we are here to connect international underground talent and push the subculture forward.

huge things r coming.

this is plush. ♡

mgmt@plushlondon.co